How much does listening to music cost today?
Just about nothing if you download and around 2-3$ if you buy a CD which you can take home.
How much does watching a movie cost?
Just about nothing in you download and around 4$ if you go to the cinema.
How much does a bag of popcorn cost?
Just about nothing if you make it at home and around 2$ at the cinema.
How much does a pint of beer cost?
Around 11Rs if you buy a bottle in the canteen and around 150/- in a pub.
How much does a cup of coffee cost?
Around 1/- if you make it at home and around 50/- if you have it at Barista.
How much does loosing 5kgs of weight cost?
Just about nothing if you run daily for a month and around 3000/- at a gym.
How much does an MBA cost?
Around 16000/- Rs at FMS and around 20,00,000/- at ISB
The absurdity of these price levels is quite evident on comparison but these are levels we have accepted and are accustomed to. But in all of these pruchases, the re-packaging of an otherwise pedestrian commodity totally fuzzes our brain cells and once we see others buying them daily we are only too keen to join the herd. So what is my point?
My point is that if you want to save un-necessary costs, you will have to redefine necessary in comparison with something you can do alternatively almost for free.
To be contd…